I don’t drink soda very often so when I go to purchase some I’m always thrown by their pricing. Apparently now the concept is that the smaller the container it comes in the more expensive it will be. I keep running across stores that will have 20 ounce bottles in a cooler on a shelf right above 1 liter bottles and they will all cost exactly the same. Are the smaller bottles more expensive per ounce because of some sort of miniaturization technology?